Snipp continues to develop its relationship with Meredith. Leading beauty brand Mary Kay will feature a make-over contest across five Meredith magazines, powered by Snipp’s Mobilize Me platform. The campaign simultaneously targets English and Spanish speaking customers and appears in Ladies’ Home Journal, Better Homes and Gardens, Fitness, Ser Padres and Siempre Mujer.
In addition to the campaign above, Snipp continues to power mobile campaigns for a variety of Meredith titles and client brands. Recent examples include a SMS-based giveaway for Brach’s candy in Family Circle and a sweepstakes for Chicco in Parents magazine.