Red Baron needed to stand out during Black Friday, specifically by performing in its key Target channel. It wanted to create an activation that capitalized on its partnership with Coca-Cola. Snipp created a coalition promotion with Target specific rewards to incentivize purchase. To earn a $5 Target eGiftCard, consumers can buy $15 worth of Red Baron and Coke products in a single transaction (with at least 1 Red Baron product in the basket) during the Black Friday period. Receipt submissions are accepted via text, email and web upload. To text-in their receipts, consumers messaged 811-811 with the keyword BARONESS; to email their receipt, they used the address firstname.lastname@example.org; and to upload online, they could access a microsite at redbaronoffer.com.
Program live dates: November 12 to December 2, 2017.