Post Foods leveraged a tiered promotion with Snipp to drive sales and purchase frequency at retail for Post Foods products.
Consumers who purchase specially marked Cereal boxes receive a pin code printed inside, and enter them on a Post branded promotional site, accessible across all devices and available in both English and French. Consumers enter their pin code and receive instant music rewards. They also get entered to win trips, electronics, and even more prizes.
Measured Results: The program surpassed both the unique participant and entry targets.