New Look wanted to drive basket spend over the 30 Pound/35 Euro price point. They also were challenged with driving in-store excitement, but weren’t able to set up ePOS integration to prove purchase.
Snipp developed a receipt processing program to be able to prove purchase without any ePOS integration; consumers simply send in their receipt through a website widget at https://winwithnewlook.snipp.us/default.aspx, email to email@example.com, or text to 811-811 with the keyword WINNL. Valid receipts earned consumers a gameplay code where they could engage with the New Look site to win 1 million pounds of prizes.
The program will run from October 3, 2016 through November 30, 2016.