Perfetti Van Melle has launched a promotion on the Snipp platform to invent sales of Mentos and Airheads.
Consumers who purchase 2 qualifying products can submit a picture of their receipt by texting the campaign keyword SWEET to 811811. Post validation by SnippCheck, they receive one digital reward code.
The program will run from March 28, 2016 through July 31, 2016.
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