Snipp Powers Lexus “What’s Next” Campaign in ESPN Magazine
Using Snipp’s “Mobilize Me” technology platform, this campaign provided an enhanced reading experience and brand engagement for ESPN and Lexus.
Multiple QR codes were placed at the bottom of Q&A’s with famous female athletes. Readers of ESPN The Magazine could scan the code or text “ESPNW” to 76477 to instantly view mobile-enabled video clips from “In the Game with Robin Roberts,” sponsored by Lexus.
“In the Game” explores the lives of the top women athletes in sports, both on and off the field and hosted by Robin Roberts from ABC’s “Good Morning America.” Featured clips include some of the most prolific female athletes of our time including US Women’s Soccer goalkeeper Hope Solo and former tennis champion Martina Navratilova.