Leveraging movie sponsorship to drive loyalty acquisition for Kellogg’s
Kellogg’s wanted to incentivize sales of their cereals and drive acquisition for their loyalty program, leveraging their sponsorship of the Disney movie, Moana.
A movie concession offer where consumers (KFR users) purchase qualifying products and submit their receipt by texting in the keyword CEREAL to 811811, via email to email@example.com or web upload at http://kfr.com/concessioncash to redeem a $5 Movie Concession Cash Certificate. If the participant is a KFR member, they are automatically submitted for additional KFR points.
The promotion is being promoted on 38 million boxes of cereal
The program will run from September 1, 2016 through March 2, 2017