Kimberly-Clark wanted to reach their Hispanic consumers with an exciting sweepstakes. They wanted to reward shoppers that purchased multiple Kimberly-Clark products with a fun, family centric reward, while capturing their information for their CRM.
In partnership with Catalina, Snipp launched a mobile optimized sweepstakes for Kimberly-Clark. When consumers purchase 2 or more Kimberly-Clark products, they receive a Catalina coupon at POS with a unique code. Consumers text the code in to Snipp, and immediately gets validated that the code is unique and has not been redeemed previously. Consumers then fill out the registration form for confirmation that their entry was received.
Snipp is also administrating the sweepstakes, and choosing the winners from select markets according to different weight values. Winners receive a mariachi serenade prize for their family gathering.