Kellogg’s leveraged the SnippRewards Platform (formerly Hip Digital) across Web and Mobile aimed at engaging and rewarding consumers with Premium Digital Rewards for the whole family
Consumers can log on to the Kellogg’s Family Rewards (KFR) website, register and enter unique codes found inside packages of their favorite Kellogg products. Consumers collect points and exchange their points for rewards including Premium Digital Content. The live KFR Digital Download Store can be found here: http://kfr.hiprewards.com/.
Kellogg’s customers can exchange their KFR points for digital content credits valid for: Music, Mobile Apps, eBooks, Amazon.com Gift Cards. “Providing digital rewards such as song downloads and exclusive content allows us to round out our catalog to meet the needs of all types of families. We have already seen thousands of downloads redeemed and look forward to what the new platform of digital rewards has to offer.” – Kim Begeman, Associate Director, Kellogg Loyalty.
Measured Results: Hip Digital named official supplier for digital content with Kellogg’s, including custom brand promotions for Snackpicks, Corn Pops and more.