To drive sales at Walmart and to promote their “Signature for Men” line. Snip and Irish Spring launched an in-store promotion exclusively at Walmart.
Consumers who purchase 2 Irish Spring products can simply snap a photo of their receipt and upload it to a custom branded Irish Spring platform to receive their reward. Consumers are rewarded with a VUDU download, allowing them to redeem for their choice of thousands of movies. Further, consumers have the chance to win additional bonus rewards, like a $5 Walmart gift card, and a chance to win a VIP ESPY experience.