Influencing Usage Situations with a Simplified Rebate Experience for Jameson
Pernod Ricard wanted to capitalize on consumers who prefer to use their Jameson product in mixed drinks, while at the same time avoiding the challenges of a traditional rebate program.
Snipp created a simplified, digital rebate experience. Consumers who simply purchased a qualifying Jameson product plus one non-alcoholic beverage become eligible for a rebate, and can send in their receipt via web upload at rebates.jamesonwhiskey.com, email at JamesonHolidayMixer@rebates.jamesonwhiskey.com, or through SMS by texting JAMESONREBATE to 811-811, to redeem through the instantaneous digital rebate platform.
The program will run from December 8, 2016 through February 15, 2017.