Dr Pepper wanted to boost sales at ABCO retailers by tying into Dr Pepper’s NCAA College Football sponsorship.
Snipp created a rewards program that supports football themes by tying into Dr Pepper’s partnership with Fanatics. Consumers simply purchase any 2 eligible Dr Pepper products from any ABCO retailer during the program qualifying dates, and submit it via text, email, or a custom branded microsite to earn a $5 Virtual Fanatics promo code. To text-in the receipt, consumers use the shortcode 811-811 along with the keyword FANGEAR; to email the receipt, they can send it directly to redeem@GameTimeFanGear.com; and to upload it to a custom branded microsite, they can access www.gametimefangear.com.
Program live dates: September 1, 2017 to November 4, 2017.