Bar-S sought a Hispanic-focused program that could solve several salient brand objectives for FUD: Drive Sales, increase basket size, engage more retailers, scope feasibility of future programs. Snipp created a custom branded music rewards promotion, offering consumers a free digital download of the song of their choice. In order to earn the reward, consumers simply purchase $10 of multiple, eligible FUD brand products and uploads their receipt to a FUD branded microsite. Program assets are written in Spanish to cater to the Hispanic demographic. Submissions are accepted via text, email, and web upload. To text-in the receipt, consumers send the keyword FUD to 811-811; to email it, they use firstname.lastname@example.org; to upload it to the microsite, they access https://fudrewards.com/home.
Program live dates: February 1, 2018 to March 31, 2018.