Incentivizing Sales Through Instant Rewards For Henkel – Purex
Henkel wanted to drive customers to switch to Purex, incentivize sales of specific scents and create excitement around the brand through highly relevant and immediately gratifying rewards.
Rewards were printed on pack IRCs and customers with the IRC can take the code printed on the pack, visit the site http://www.purexrewards.com/Music/ and redeem the code for 2 credits redeemable for a song.
Snipp set up and managed the custom rewards store for the program on the SnippRewards platform, where consumers could enter their unique code to search, choose and redeem their reward.
The program will run from April 9, 2017 through June 14, 2017.