Incentivizing Sales and Building Excitement for M&M’S® with a Movie Offer
M&Ms wanted to incentivize sales and build excitement for the brand with a movie offer.
Consumers can purchase qualifying M&M’S® Brand Products or one specially-marked M&M’S® Brand Chocolate Candies and submit their receipt by texting in the keyword MOVIE to 811811, via email to firstname.lastname@example.org or via web upload at mmsmovieoffer.comto receive a $12 digital reward code from Fandango. The offer is being promoted on pack.
The program will run from June 13, 2016 through December 31, 2016.