Kelloggs wanted to encourage KFR members to purchase more Morning Foods and Snacks products,Drive non-KFR loyalty members to sign up and and leverage the association with the movie Despicable Me 3.
Snipp set up a program on the SnippCheck platform where members of the KFR program who bought any combination of six participating Kellogg’s products could send in their receipt via email to Movie@KFR.com, Money4Movie@kfr.com or web upload at the KFR site to earn up to 3 movie tickets via a Fandango promo code. Existing KFR members can earn 2x the points! An API integration between KFR and the SnippCheck Receipt Processing Platform is set up to process and validate receipts.
The program will run from April 20, 2017 through July 31, 2017.