DPSG wanted to incent repeat sales of Dr Pepper at Dollar General stores while promoting their college football sponsorship.
Snipp created a football themed continuity program where consumers could purchase qualifying products and collect points based on their purchase value and submit their receipt by texting the keyword SMARTPLAYS to 811811, by email to firstname.lastname@example.org or via web upload at http://www.upload.dgdrpepperpoints.com/ and http://dgdrpepperpoints.com/Swag/ to redeem digital and physical rewards of their choice from a rewards store.
The program will run from September 2, 2016 through January 09, 2017.
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