Heya- Health Empowerment Youth Association in Kuwait is leveraging Snipp to promote healthy eating to overcome and prevent childhood obesity in Kuwait and the Middle East.
The message is being delivered through an Augmented Reality (AR) app game developed by Snipp. The game, targeted at kids between the ages of 4-9, requires the user to catch as many vegetables and fruits running around the room as possible. Double points are awarded if the user is playing the game at specific locations around Kuwait, encouraging people to leave the house.
This project was done in collaboration with SAHA Institute, the US embassy, MEPI and TBWA in Kuwait.
The app “Heya Kuwait” is available for download in the app store and play store.