Energizer needed a way to tie into the key holiday period to grow their sales and basket size.
Snipp developed a custom rebate reward program that incentivizes purchase over the duration of the holidays. To participate in the program, consumers simply purchase $15 of qualifying product in a single transaction to receive a $5 rebate reward, redeemable via PayPal or a Virtual Visa card. To further brand engagement, a sweeps overlay is attached to the program; there is a drawing each week for consumers who submit receipt, with a prize of a full rebate on the total receipt purchase amount. All submissions are received through a custom branded microsite, accessible at http://five.energizer.ca. Consumers could also receive a link to the upload site by texting the keywords ENERGIZER 5 (or in French, ENERGIZER CINQ) to the shortcode 76477.
Program live dates: October 1, 2017 to March 31, 2018.