Energizer needed a way to tie into the key holiday period to grow their sales and basket size.
Snipp developed a custom rebate reward program that incentivizes purchase over the duration of the holidays. To participate in the program, consumers simply purchase $15 of qualifying product in a single transaction to receive a $5 rebate reward, redeemable via PayPal or a Virtual Visa card. For receipts from Walmart, Target, Home Depot, & Walgreens, consumers have the opportunity to choose a reward specific to that retailer. To further brand engagement, a sweeps overlay is attached to the program; there is a drawing each week for consumers who submit receipt, with a prize of a full rebate on the total receipt purchase amount.
Program submission is through text/MMS, email, and web upload. To text in receipts, consumers send the keyword HOLIDAY 5 to 811-811; to email it, they send it to Energizer5@snipp.us; and to upload it to a custom branded microsite, they can access http://www.holiday5.energizer.com.
Program live dates: October 1, 2017 to March 31, 2018.