Growing Basket Size and Brand Equity for Campbell’s
Campbell’s needed a way to drive sales, increase basket size and tie their Chunky brand to themes of excitement and adventure.
Snipp developed a gamified sweepstakes promotion to reward purchasers of 3 Chunky soups. Simply by sending in their receipt via web upload at http://chunkyamazingescape.com/en/Default.aspx , by email to firstname.lastname@example.org, or by texting the keyword CHUNKY to 76477, they were entered to win one of three grand prize vacations, as well as have an opportunity to play an instant win game for fifty additional prizes.
The program will run from October 1, 2016 through November 26, 2016.