DAS wanted to generate incremental sales of specific products, and identify and target truck drivers to build brand awareness to increase quality and quantity of their database of truckers.
Snipp created a program on the SnippLoyalty platform where consumers who purchase participating DAS RoadPro products can submit their purchase receipt by texting in the keyword ROADPRO to 811-811, via email to firstname.lastname@example.org or web upload at www.roadprorewards.com to earn loyalty points. Additional points can also be earned for registration and completing their profile. Phase 2 of the program will feature more rewards and more points earning activities.
The program will run from March 23, 2017 onwards.