Zonin wanted to engage customers and drive sales while leveraging their association with racing.
Consumers find on-pack codes on bottles of Zonin wine and enter them on a site to play a specially designed instant win game. Each play earns the consumer an entry to a sweepstakes, regardless of win or loss. The program is age and state-gated by Snipp.
The program will run from May5, 2016 through August 31, 2016