Old Spice needed a way to drive sales over Father’s Day, and create excitement and buzz for their brand.
Snipp developed a seasonal-themed promotion that activates consumers over Father’s Day. Valid at Walgreens & Ahold retailers, consumers can earn a pair of Foot Cardigan socks by making purchases of qualifying products and submitting their receipt. Consumers purchase 3 items in one transaction, and can upload their receipt to a custom branded microsite at https://oldspicesocks.com.
The program will run from June 4 to June 24, 2017 at Walmart and June 9 to July 6, 2017 at Ahold.