Scotties needed a way to drive retail specific sales at Walmart for the competitive back-to-school season. Increasing basket size was also a priority. Since they were already leveraging a sweepstakes, the ideal solution would need to piggyback of existing platforms and infrastructure they had established.
Snipp created a custom music rewards program that uses a widget to give consumers access to submission mechanisms. After consumers purchase 3-pack items, they can upload their receipt to the website at https://www.readysetschoolsweeps.com/#/musicdownload, and via the widget, the receipt would be processed by SnippCheck and the music reward could be redeemed in the form of a song download.
Program live dates: July 13, 2017, to September 13, 2017.