Tito’s wanted to drive sales of their handmade Vodka, and tie the brand into themes of responsible drinking.
Snipp leveraged their best-in-class rewards catalog to offer an innovative reward: Lyft credits. Consumers who purchase any Tito’s vodka product receive a $5 Lyft code for their next journey, just by sending in their receipt to 811-811 after they texted the keyword TITOSRIDE, or by uploading it to www.titosride.com. The promotion is age and state gated, and encourages responsible drinking by rewarding consumers with a Lyft ride to their destination instead of getting behind the wheel of a car themselves.
The program will run from October 1, 2016 through January 21, 2017.