Driving Sales & Brand Engagement for Mars – Combos
Mars not only wanted to drive sales for its Combos baked snack product, but it wanted to create excitement for the brand and get people talking.
Snipp created an instant game that leveraged a WWE tie in. Every time consumers purchased qualifying products and submitted their receipt by texting 811-811 using the keyword WINWWE, or by email to firstname.lastname@example.org, or by microsite upload to www.slamtowin.com, they were entered into an instant win game for a chance to win WWE tickets, gear, and experiences.
The program will run from May 5, 2017, through June 30, 2017.