Driving sales and building brand equity for Pernod Ricard Malibu Rum
Pernod-Rciard wanted to drive sales and tie in their Malibu rum product to themes of summer fun.
Consumers who purchase Malibu rum simply upload their receipt by texting in the keyword BECAUSESUMMER to 811-811 or via web upload at http://.malibubecausesummer.com and send it in to be directed to a registration microsite, where they can enter into a sweepstakes to experience a getaway at the Malibu Summer Beach House. The program is age and state-gated.
The program will run from May 1, 2016 through till September 5. 2016.