Unilever was challenged with a way to drive sales, as well as creating excitement for their Degree brand amongst their target demographic.
Unilever partnered with Snipp to creating an exciting sweepstakes program. A grand prize of a Dubai Racing Experience getaway vacation can be won by simply submitting a receipt, proving purchase of any eligible Unilever product. In order to upload the receipt, consumers simply email it to firstname.lastname@example.org, or upload it to DegreeDriveDubai.ca.
The program will run from May 22, 2017 through July 31, 2017.