DIAGEO UK wanted to drive sales, strengthen retailer relationships and build an association with music festivals (Creamfield, Leeds) with a sweepstake program.
Snipp created a program on the SnippCheck platform where consumers who purchase any Smirnoff Vodka eligible products at a participating retailer can submit their receipt by texting in the keywords (retailer specific) ASDA, COOP or SMIRNOFF to 63000, via email to firstname.lastname@example.org or web upload at http://www.smirnoff-festivals.co.uk to receive an entry into the sweepstakes for the ASDA and Co-op prize drawings. Snipp age gated each consumer entry to adhere to alcohol consumption laws.
The program will run from
ASDA: April 17, 2017 though July 15, 2017
Co-Op: April 26, 2017 through May 30, 2017.