Dove needed a way to drive sales for Dove Men’s Care around they key Father’s Day period at Sam’s Club retail locations.
Snipp developed a custom rewards program that incentivized purchase of Dove Men’s Care at Sam’s Club. Consumers who purchase the eligible product during the specified period earn a $5 iTunes code. To earn the reward, consumers simply text in their receipt to 811-811 using the keyword DOVEDAD, by emailing it to firstname.lastname@example.org, or by uploading it to a custom branded microsite at http://samsclubfathersday.com.
The program will run from May 29, 2017, to June 18, 2017.