Zebra wanted to increase sales of their pens products. The year prior, a similar program was run with paper checks. Zebra looked for a more engaging reward for this iteration that tied back to the account-specific foundation of the program at key retailers.
Snipp developed a rebate rewards program that incentivizes the purchase of Zebra pens both nationally and at key retailers. For the national component, consumers purchase qualifying products at any retailer to earn a $5 digital Visa. At Walmart, Office Depot, and Walgreens, the submission mechanism remains the same, but consumers earn a $5 gift card at the respective retailers where the purchase was made. Submission of receipts is facilitated by text, email and web upload, with consumers able to text the keyword GETS to 811-811, by emailing it to firstname.lastname@example.org, or by uploading it at get5withzen.com.
Program live dates: July 1, 2017 to October 30, 2017