Hill’s was challenged with a way of driving consumers to Petco retailers and purchasing their new Science Diet pet food brand.
Snipp set up a retail-specific rewards program that was unique to Petco channels. In order to participate, consumers simple submit their receipt proving purchase at Petco, either at one of their brick-and-mortar channels or online at Petco.com, and then submit the receipt via text, email, or web upload. To text in their receipt, consumers send the keyword HILLS to 811-811; to email it, consumers use the email address firstname.lastname@example.org; and the microsite for receipt web upload can be accessed at www.hillspetrewards.com.
Program live dates: August 20, 2017 to October 7, 2017.