Driving Retail-Specific Sales for Energizer® at Walmart
Energizer needed to boost its sales specifically at Walmart.
As part of the national holiday program Snipp developed, consumers who spent $15 at Walmart in a single transaction received a $5 Walmart gift card. There was a specific branded URL and Keyword for participants, to emphasize the Walmart partnership with Energizer and program sell-in: consumers could participate by texting WMT5 to 811-811 and submit their receipt, by emailing their receipt to firstname.lastname@example.org, or by uploading it to www.wmt5.energizer.com.
The program runs from October 1, 2016 through January 30, 2017.