Driving Retail-Specific Sales for Energizer® at The Home Depot®
Energizer needed to boost its sales specifically at The Home Depot.
As part of the national holiday program Snipp developed, consumers who spent $15 at The Home Depot in a single transaction received a $5 The Home Depot gift card. There was a specific branded URL and Keyword for participants to emphasize the Home Depot partnership with Energizer and program sell-in: consumers could participate by texting THD5 to 811-811 and submit their receipt, by emailing their receipt to firstname.lastname@example.org, or by uploading it to www.thd5.energizer.com.
The program runs from October 1st, 2016 through January 30th, 2017.