Driving Retail-Specific Sales for Energizer® at Target
Energizer needed to boost its sales specifically at Target.
As part of the national holiday program Snipp developed, consumers who spent $15 at Target in a single transaction received a $5 Target gift card. There was a specific branded URL and Keyword for participants, to emphasize the Target partnership with Energizer and program sell-in: consumers could participate by texting TGT5 to 811-811 and submit their receipt, by emailing their receipt to firstname.lastname@example.org, or by uploading it to www.tgt5.energizer.com.
The program runs from October 1, 2016 through January 30, 2017.