American Greetings was searching for an innovative way to drive retail specific sales, and sought to test a plausible solution in a select group of Walmart stores, as they are the exclusive seller of cards in Walmart. This set of stores was based on the surrounding demographics, and being able to efficiently localize the program was key.
Snipp delivered a solution that ties exclusive Walmart content as a reward to a regional promotion, ticking off all the boxes that American Greetings looked to fulfill. Consumers who purchase American Greetings Products at select Walmart stores earn a $5 Walmart eGift card. To redeem the gift card, consumers can submit their receipt by texting it to 811-811 using the keyword AG, or by emailing it directly to redeem@AMGreetingsRewards.com By registering with their email, consumers help American Greetings grow their database for future marketing.
Program live dates: July 1, 2017, to September 30, 2017.