Dr Pepper wanted to drive retail specific purchase at Hy-Vee locations by building an addition to the nationally running Dr Pepper / Fanatics program. Snipp established a coalition program between Dr Pepper and Pepperidge Farm Sausage. Participants in the promotion can earn a $5 Fanatics digital reward code by purchasing 2 eligible Dr Pepper with 1 Eckrich product in a single transaction at Hy-Vee, and then submitting their receipt via text or web-upload. Texting-in the receipt is facilitated by messaging 811-811 using the keyword HyVeeFans; the web-upload portal is accessed at www.DrPepperHyVeeCollegeFootballFans.com.
Program live dates: October 1 to November 30, 2017.