LEGO sought a way to increase their sales during the must-win holiday shopping period, as well as bolstering their retail relationship with Walmart. Snipp created a seasonal rewards promotion program that was exclusive to Walmart, Walmart.com, and Jet.com. Consumers who purchase a LEGO set through any of these channels can submit a photo of their receipt to receive a Limited Edition, collectible 20-page book. Receipt submissions are uploaded to a custom branded microsite, accessible at https://rewards.lego60th.com.
Program live dates: January 26, 2018 to February 28, 2018. (receipts can be submitted until March 9, 2018).