Energizer wanted to incentivize holiday purchasing and drive excitement around its products.
Snipp developed a national holiday program where consumers spend $15 in a single transaction to receive a $5 virtual Visa. Participation is simple: consumers simply text ENERGIZER5 to 76477 to upload their receipt to a custom holiday branded microsite, or email the receipt to firstname.lastname@example.org. Users also have the option to redeem for a physical virtual Visa, with the reward sent to them through mail. The program is available in English and French for the Canadian market. The program includes a “countdown” clock to show program duration, and a UPC gate for added fraud detection.
The program runs from October 1, 2016 through January 30, 2017.