Kao wanted to drive engagement at salons during their Salon Style Week calendar period.
Snipp developed a charity donation program leveraging our image recognition technology. The consumer simply snaps a selfie of their haircut, which they can submit via a custom microsite at https://promo.rtm.com/GoldwellSalonStyleWeek/or by sharing on social media with the hashtag #feelthetransformation. With each activity, Kao will send a donation to a charity of the participant’s choice.
The program runs from October 9, 2016 through November 12, 2016.