Driving Cross-Portfolio Sales with a Simplified Rebate Experience for Pernod Ricard – Jameson
Pernod Ricard wanted to drive cross-portfolio sales, while at the same time avoiding the challenges of a traditional rebate program.
Snipp created a simplified, digital rebate experience. Consumers who simply purchased a qualifying Jameson product plus one qualifying Dos Equis product become eligible for a rebate, and can send in their receipt via email at JamesonBeerRedeem@rebates.jamesonwhiskey.com, by web upload at www.rebates.jamesonwhiskey.com, or by text via the keyword JAMESONREBATE sent to 811-811, to redeem through the instantaneous digital rebate platform.
The program will run from October 6, 2016 through November 15, 2016.