Driving Cross-Portfolio Sales with a Simplified Rebate Experience for Jameson
Pernod Ricard wanted to drive cross-portfolio sales with Dos Equis, while at the same time avoiding the challenges of a traditional rebate program.
Snipp created a simplified, digital rebate experience. Consumers who simply purchased a qualifying Jameson product plus one qualifying Dos Equis product become eligible for a rebate, and can send in their receipt via email at JamesonBeerRedeem@rebates.jamesonwhiskey.com, by web upload at www.rebates.jamesonwhiskey.com, or by text via the keyword JAMESONREBATE sent to 811-811, to redeem $3 through the instantaneous digital rebate platform.
The program will run from December 8, 2016 through February 15, 2017