Off! And Banana Boat wanted to drive a cross brand promotion for specific SKUs to increase sales for the spring/summer season, and build excitement and use case associations of mosquito repellent & sunscreen with ‘camping’.
Snipp created a highly customized “Camp Playmore’ program where consumers who purchase qualifying products from both brands can submit their receipt by texting in the keyword PLAYMORE to 811-811, via email to firstname.lastname@example.org or web upload at www.campplaymore.com to receive a retailer specific gift card for purchase at Publix and Walgreens, and download codes at a reward store for purchase at other retailers.
Snipp facilitated the multi brand partnership and validated all receipts for the program as well as created exciting custom content on the microsite – activity ideas for the summer.
The program will run from March 1, 2017 through September 15, 2017.