Rubbermaid needed a solution for driving sales during the competitive back-to-school season for its LunchBlox product. With shopper mom as the target demographic, any program put into place needed to effectively target her and inspire purchase.
Snipp teamed up with Rubbermaid to successfully target shopper mom for the BTS season. The program takes the form of unique sweepstakes, where participants can enter for a chance to win 1 of 3 $5,000 RESP contributions to their child’s schooling. In order to earn an entry, consumers simply purchase qualifying products during the program time period and upload their receipt to a Rubbermaid branded microsite, accessible at http://www.rubbermaidresp.ca.
Program live dates: July 24, 2017, to September 18, 2017.