Tom’s of Maine wanted to drive awareness and sales by tying their product portfolio into a wellness campaign. Snipp established a digital rewards text-to-win promotion giveaway for Tom’s of Maine. Consumers simply text-in the keyword NATUREUP1, NATUREUP2, or NATUREUP5 to 811-811 to get a link to an eBook download. Consumers can also receive free wellness pamphlet which has tips and recipes for how to decrease your carbon footprint and eat healthier.
Program live dates: December 28, 2017 to February 28, 2018.