Driving Awareness & Engagement for Beam Curzan Rum
Beam Suntory wanted to run a state specific sweepstakes to promote Cruzan rum in Pennsylvania and drive awareness, engagement and data acquisition for cross brand promotions.
A Text to Enter, no purchase necessary Sweepstakes where consumers could text in the keyword CRUZAN to 811 811. Post age and state gating by SnippCheck consumers can register to be entered into the sweepstakes.
The program will run from August 01, 2016 through August 28, 2016.