Driving Awareness & Engagement for Beam Bourbon Legends
Beam Suntory wanted to run a state specific sweepstakes to promote their Bourbon in Pennsylvania and drive awareness, engagement and data acquisition for cross brand promotions.
A Text to Enter, no purchase necessary Sweepstakes where consumers could text in the keyword BOURBON to 811 811. Post age and state gating by SnippCheck consumers can register to be entered into the sweepstakes.
The program will run from August 29, 2016 through October 02, 2016.