Driving Sales & Leveraging Olympics Sponsorship for DairyPure
To drive sales and leverage sponsorship of the 2016 Olympics Dairy Pure wanted to run a sweepstakes promotion
Consumers who purchase participating DairyPure products can submit their receipt by texting in the keyword DAIRYPURE to 811811, by email to firstname.lastname@example.org or via web upload at http://dairypuresweeps.com to receive an entry into the sweepstakes. Prizes included a weekly prize and/or a Grand Prize of a trip to the US Olympic Training Center in Colorado Springs, CO.
The program will run from June 15, 2016 through August 31, 2016.