Digitizing Rebates and Driving Seasonal Sales for Pernod-Ricard Malibu
Pernod Ricard wanted a digital alternative to their traditional mail in rebate programs to drive seasonal sales for Malibu across the brand SKUs.
A digital rebate promotion where consumers who purchase various quantities of Malibu can submit their receipt by texting in the keyword MALIBUSPORTS to 811 811 or via web upload at http://malibuoffer.com/ to receive a rebate ( 1 bottle of 750ml or larger – $3 rebate, 2 bottles of 750ml or larger – $8 rebate). Validated consumers receive the rebates via PayPal or Check.
The program will run from August 1, 2016 through November 2, 2016.